Digital
marketing refers to any advertising through online such as SEO, Website, Social
media and app. Digital marketing is the method by which company sell their
products.
Types of
Digital Marketing:-
·
Social media marketing :- Toda’s consumer highly reliant on
social platforms such as Instagram, Facebook, youtube, Linkedin.
·
Email marketing:- Email marketing campaigns
allow organizations to stay connected
with prospects and customers, sending them customized newsletters or offers
based on post shopping history or brand engagements.
·
SEO marketing:- Search engine optimization often
goes hand in hand with content marketing.
·
Pay-per-click:- pay per click is a form of paid
advertising that allows marketing teams to purchase traffic to their website.
Marketers place ads on website and pay fees each time the ad is clicked on.
·
Affiliate marketing:- An affiliate marketing is a performance
based marketing that allows you to promote products from another company to
your audience. Such as amazon, flipkart affiliate.
·
Influencer marketing:- another effective way to hardness digital
channel to reach target audience is with influencer marketing. Brands can partner
with celebrities, sites that are considered expart in their field. Brand can
then reach these influencer’s followers with branded content and offers.
Benefits of Digital Marketing:-
It will make it easier to create awareness and engagement
before and after the sale
It will help you convert
new buyers into rapid fans who buy more
It will shorten the buyer’s
journey by presenting the right offers at the right time
Crafting a digital Advertising Plan:-
The secret to
powerful digital marketing is traffic. If you can master traffic acquisition,
you have a solid foundation for higher sales and growth.
Keep in mind though,
there’s more to digital advertising than throwing up an ad and hoping for
results. You have to have a plan ,and you have to know how to separate the winners
from the losers.






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